As a copywriter, you are literally given the option to write your own paycheck. Even a beginning copywriter can make a great supplemental income, and as your skills improve, your rates can go up. The sky is the limit when it comes to writing advertising copy, and no matter the economy, you’ll never run out of clients. Someone is always selling something!

If you are just breaking into copywriting, it is incredibly important to learn to get inside your customers’ mind. Psychology is of the utmost importance to a copywriter. Copywriting is the subtle art of persuasion - your job is to manipulate the readers’ emotions - without them feeling manipulated! Once you master this skill, you’ll have a never ending income stream. Copywriting is an extremely lucrative field - where else can you double your paycheck from month to month?

Take the time to learn about the psychology of emotion. Get inside your customers head, and find out what makes them tick. For example, if you’re marketing a money-making service or product, be sure to emphasize the nice things money can buy, how good it feels to be independent, how the product may help them to be debt free. Subtlety is the key, however - don’t simply say “Buy this product - it will make you money!” Be sure to appeal to their emotions - the desire for money, the shame of being poor.

An emotional appeal separates killer copy from so-so copy, so be sure to spend time on this important part of your next project. Remember - get inside the customers’ mind, and use their emotions to your benefit!

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