When writing copy for your customers, I can’t emphasize enough how important it is to learn about the informational product you are promoting. Get a copy of it, and really take the time to dissect it.  Read it carefully, listing the benefits and main points as you go. Take time to count up how many benefits are in each category - this will come in handy later when you’re writing your copy.  Your goal is to be specific and vague at the same time.

Note details that you would want to know if you were buying this product. Ask questions that you would have. Now, turn them around. As you write your copy, specifically ask these questions, and answer them as clearly as possible.

This is the tricky part of copywriting - listing the details of the product, without giving away the information contained in the product! You want to be sure that your reader knows what specific information they will be receiving for their money, but you don’t want to give them the information in the sales copy.

Now you’re ready to use your list of specific information. For example if you’re selling an ebook on curing acne, and you’ve listed five specific cures that it contains for acne, be sure to put this in your copy. You want to take the list that you have, and use it to promote your ebook. You want to do this, however, without giving away any information from the book.

For example:

“You’ll learn….FIVE ways to Banish Acne FOREVER - using ingredients from your kitchen cupboards”

“THREE recipes for easy to make at home ACNE preventing face scrubs”

These specific teasers provide the reader with a knowledge of what information they will be receiving for their money, without actually giving them the information. This leaves them wanting more, while reaching for their credit cards. Keep this tip in mind while working at your keyboard - it’s crucial to writing copy that sells.

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