If you’re attempting to break into writing for the web, it can be difficult to know where to begin. Beginning copywriters often struggle with where to find jobs, how to show clients that they are available, and how to get those first few testimonials. Establishing yourself as a copywriter doesn’t have to be a difficult process, however, and can actually be done with very little money up front.

First, you should develop a few copywriting samples. Begin to build a swipe file, and study master copywriters to get ideas of what types of copy sells well. Your clients will want to see what you can do, so have samples available for them, as well as a general idea of what type of rates you’ll be charging.

When you begin, charge lower than market value. You may want to do your first few copywriting jobs on a barter basis,  in exhange for web design, advertising, or testimonials. This can be a good way to gain experience, without expecting clients to spend a large amount of money on an untested writer.

To showcase your services, you may want to set up a website with rates and samples. Blogger and wordpress both allow you to build sites for free, or you could pay or trade services with a web designer. This will allow you to have your rates, portfolio, and basic information in one central location. You can then link to your website from your signature file in forums, and enable potential clients to find you quickly.

Establishing yourself as a copywriter takes time and effort, but it you’re willing to start with low paying jobs and work your way to the top, you have an excellent chance at success. Learn everything you can in the process, and you’re well on your way to writing your own paycheck!

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