Did you know that some customers only look at two parts of a sales letter? The introduction, and the P.S.  This means that if you don’t include a P.S., you’re missing a prime opportunity to hook your customer. Take the time to craft a P.S. that sells, and watch your conversions soar.

Here are a few of the multitude of ways to use to close the sale:

Restate Your Product’s Key Benefit: Take this final opportunity to drive home the prime benefit your product has to offer. The P.S. is a great chance to drive home the sale.

Highlight Urgency:  If you offer a time sensitive bonus, now is the time to highlight it. If you don’t offer a time sensitive bonus - why not?

Refer Reader to Key Parts of the Copy: Use the P.S. to remind your reader of key parts of the copy, such as a money back guarantee, a killer testimonial, or key product features that you want to be sure to drive home.

Recap Order Information: Use the P.S. to review the order link one last time,  or to list a contact number to call with questions.  Be sure to make ordering as hassle-free as possible for your customer.

The P.S is a key part of the sales letter, and should be crafted with care. Take the time to plan out your P.S. carefully - don’t just tack it on at the end haphazardly. Add a well-written P.S. today, and watch your conversions soar!

Popularity: 35% [?]