Customers are all about procrastination.  As a copywriter, your job is to break through the delayed decision making and convince the customer that he or she must buy your product NOW! An appealing offer effectively creates a sense of urgency that breaks the procrastination barrier!

Quality copy makes an offer that is irresistible. This offer can be a low price that is time sensitive, or a limited time offer. This type of offer provides a deadline. Acting by the deadline allows the customer a perceived advantage over other customers - gaining access to the product at a lower price.

Another type of enticing offer is a limited quantity offer. This limits the quantity sold to a certain number of products, creating scarcity. If there are only a certain number sold, the customer cannot procrastinate, or they might miss out on their chance!

A third way to break the procrastination barrier, if there is no actual deadline or limited quantity, is to clearly show the customer the benefits of acting now, or the consequences of choosing not too. This helps them to see what they are gaining by making a quick decision.

Most purchases are impulse buys, so use your copywriting skills to appeal to your customers emotions. Break through the procrastination barrier, and convince them to ACT!

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