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Words that Sell, Revised and Expanded Edition (Paperback)
By Richard Bayan


Buy new: $16.95
$11.53
46 used and new from $8.94
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Customer tags: copywriting(12), marketing(9), sales(8), advertising(7), selling(6), business writing(3), writing(2), alternative phrases, advertising and marketing, advertising copy, ad, business


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
By Joseph Sugarman


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51 used and new from $6.98
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Customer tags: copywriting(12), marketing(10), advertising(7), copywriter(7), sales(5), direct mail(3), business secrets and success, adweek, promotion, promo, psychology, joe sugarman


Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)
By John Caples


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64 used and new from $3.00
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Customer tags: copywriting(10), advertising(10), marketing(7), direct marketing(5), john caples(4), direct mail(4), business(4), david ogilvy(2), sales(2), caples, direct response, internet marketing