Do you offer a great copywriting service, but spend all your time talking up your clients’ products instead of yourself? This week, take the time to work on your OWN sales copy. Spend time writing the copy that sells your services, and developing a killer brand. Brainstorm some great company domain names, and check to see what’s available. If you’re just getting started, launch your copywriting business under your own name or your chosen company name. Make it memorable, easy to say, and snappy - something that your clients can keep on the tip of their tongue.

You want to set yourself apart from the pack, so take time to invest in quality graphics and web design, and get yourself a web presence set up to go with your domain name. You may even be able to find designers and programmers who will barter with you, exchanging your writing skill for their programming skill. Spend some time networking on forums - you’ll be surprised what you may be able to turn up if you just ask for the help you need.

Invest in your own company this week - take time to develop your brand. As you build a client base, a brand is essential to being recognized and successful.  After all, very few people will remember writerwoman007 as a screen name, but we’ve all heard of names like Tiffany Dow, Brain McElroy, and Vince Runza.  Take time to develop your brand today, and see where it takes you as a writer. You’ll be glad you did.

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