With so much new technology, is it any wonder that copywriters are also turning to the area of podcast as a means for adding to their client base?

After all, when you consider that some copywriters do advertising for television and radio, copywriting for podcast is in the same field of expertise.

The major difference between copywriting for television or radio and doing it for podcast is that where radio and television are in real time, podcast is not. There are exceptions, whereby the owner may set up the podcast to be in real time, but in most cases, it is a pre-recorded broadcast that is available as an audio or visual presentation using an online media player such as Windows Media Player or Quick Time.

Copywriting for podcast does not necessarily mean that you will be recording the broadcast. You are the copywriter, so your job is to write the text per the client’s specifications. If you have a podcast, the client may ask you to record what you have written, but in most cases, you will be writing only the text just as you would if you were writing content for television or radio.

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