When writing copy for your customers, I can’t emphasize enough how important it is to learn about the informational product you are promoting. Get a copy of it, and really take the time to dissect it.  Read it carefully, listing the benefits and main points as you go. Take time to count up how many benefits are in each category - this will come in handy later when you’re writing your copy.  Your goal is to be specific and vague at the same time.

Note details that you would want to know if you were buying this product. Ask questions that you would have. Now, turn them around. As you write your copy, specifically ask these questions, and answer them as clearly as possible.

This is the tricky part of copywriting - listing the details of the product, without giving away the information contained in the product! You want to be sure that your reader knows what specific information they will be receiving for their money, but you don’t want to give them the information in the sales copy.

Now you’re ready to use your list of specific information. For example if you’re selling an ebook on curing acne, and you’ve listed five specific cures that it contains for acne, be sure to put this in your copy. You want to take the list that you have, and use it to promote your ebook. You want to do this, however, without giving away any information from the book.

For example:

“You’ll learn….FIVE ways to Banish Acne FOREVER - using ingredients from your kitchen cupboards”

“THREE recipes for easy to make at home ACNE preventing face scrubs”

These specific teasers provide the reader with a knowledge of what information they will be receiving for their money, without actually giving them the information. This leaves them wanting more, while reaching for their credit cards. Keep this tip in mind while working at your keyboard - it’s crucial to writing copy that sells.

Popularity: 36% [?]

Did you know that some customers only look at two parts of a sales letter? The introduction, and the P.S.  This means that if you don’t include a P.S., you’re missing a prime opportunity to hook your customer. Take the time to craft a P.S. that sells, and watch your conversions soar.

Here are a few of the multitude of ways to use to close the sale:

Restate Your Product’s Key Benefit: Take this final opportunity to drive home the prime benefit your product has to offer. The P.S. is a great chance to drive home the sale.

Highlight Urgency:  If you offer a time sensitive bonus, now is the time to highlight it. If you don’t offer a time sensitive bonus - why not?

Refer Reader to Key Parts of the Copy: Use the P.S. to remind your reader of key parts of the copy, such as a money back guarantee, a killer testimonial, or key product features that you want to be sure to drive home.

Recap Order Information: Use the P.S. to review the order link one last time,  or to list a contact number to call with questions.  Be sure to make ordering as hassle-free as possible for your customer.

The P.S is a key part of the sales letter, and should be crafted with care. Take the time to plan out your P.S. carefully - don’t just tack it on at the end haphazardly. Add a well-written P.S. today, and watch your conversions soar!

Popularity: 35% [?]

An essential part of copywriting is the offer - what you can give your customer. By presenting your product as an irresistable offer, you give the client a reason to buy. Follow this three  step guide to create an offer that’s too good to refuse.

 Step One : Provide an Offer that Fills a Need

If you are writing your own copy, be sure your offer is one that meets a need by doing market research before you begin.  If you’re writing for a client, be sure to ask them questions about their target market. It won’t do any good, for example, to market 101 quick recipes for chicken to a crowd of vegetarians. Be sure that your product meets a need, and then build an offer around it.  In the chicken example, you could offer busy moms 101 quick and easy ways to build dinner around chicken breasts. Offer to show them how to have dinner on the table in 30 minutes or less, and you’ve got an offer they can’t refuse!

Step Two: Offer a guarantee 

A guarantee allows buyers to purchase without fear or risk. If they don’t like the product, or it doesn’t work for them, you give them the option to get their money back. Guarantees are essential to good copy - a bulletproof guarantee is sure to increase conversions.  In our chicken example,  you could offer “101 30 minute chicken recipes - guaranteed to bring your family to the dinner table or your money back”.  Busy moms want family time, and they want quick easy meals. If they don’t get this from your product, they’ll know that they can get their money back, which will make them more likely to buy.

The catch to the guarantee is that you have to be prepared to back it up! Don’t promise 100% hassle free returns, and then make it difficult to return your product for a refund. The increase in sales will more than make up for the people who ask for a refund.

 Step Three: Make Your Offer Clear

All too often, sales copy wanders from point to point without ever giving the reader a choice to make. Be sure to include a call to action. Give the reader a choice to buy your product or not, but make it seem like it’s the easiest choice in the world. By filling a need and offering a guarantee before you call them to action, you’re making the choice an easy one.  Be sure to make a clear offer, and allow your customer to decide.

Popularity: 30% [?]