Basic Rule of Copywriting - Know your audience

Author: Azlan Kasim

26 Jul

Know your audience

Before you even attempt to write a single word, understand your audience who will respond your copy. Knowing your audience will determine your story and your language.

Focus and have a clear goal. Be flexible and research thoroughly.

If your product is a new high-tech IT gadget and your target audience consists of IT talents, your ad will be so much different than if you are trying to build a product awareness to the mass consumers.

Copydiva.com has an extended version of the basic rule here

Tags: Advertising, basic rules, consumers, copywrite, copywriting, Headline, headlines, information, knowing, know your audience, language focus, product awareness, sharing the secrets, talents, target audienceTechnorati Tags: Advertising, basic rules, consumers, copywrite, copywriting, Headline, headlines, information, knowing, know your audience, language focus, product awareness, sharing the secrets, talents, target audience

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