As a writer, you may feel that your copy is the best in the business. Your headlines pop, your bullet points rock, and overall, you an write an excellent sales letter.

None of that matters.

Copywriting is a business based on emotion, but not YOUR emotion. Instead, your copy needs to appeal to the consumer. It doesn’t matter if you think your headline is the greatest thing to hit the internet if it doesn’t convert. And thus, split testing becomes a priority.

Split testing is based on science and logic. Instead of trusting your gut with your headline, USP, and other parts of your copy - test. Take the time to design two or more different versions of the sales page for the same product. Tweak them so that each is a little different in several areas.

Then, find yourself some split testing software and put it to good use. Use the information you gather to find out which words are convincing clients to open up their wallets, and which are falling flat.  You may find that grammatical errors increase sales. You may find that your market hates certain words and phrases. The important thing is that you are able to gather this information, and then make changes to increase sales.

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