When a reader (potential customer) comes to your website, they have certain questions in mind. These questions could range from “Are you a specialist in your field” to “What’s the catch?” Answering these questions is one of the keys to successful copywriting.

To answer the readers’ questions, you have to take time to get inside the mind of your customer base. Survey people who would be buying your product. Hang out on forums where people who are interested in your niche spend time. Take time to get to know the subject matter. What are they interested in? What makes them tick?

Brainstorm key questions and concerns that visitors to your site may have. Then answer them in your copy -completely, clearly, and concisely.  Make sure you take care of any questions, concerns, or worries that may be running through your readers’ minds. Answer their questions, before they have a chance to ask - This turns a potential customer into a paying customer, every time!

Popularity: 28% [?]

Customers are all about procrastination.  As a copywriter, your job is to break through the delayed decision making and convince the customer that he or she must buy your product NOW! An appealing offer effectively creates a sense of urgency that breaks the procrastination barrier!

Quality copy makes an offer that is irresistible. This offer can be a low price that is time sensitive, or a limited time offer. This type of offer provides a deadline. Acting by the deadline allows the customer a perceived advantage over other customers - gaining access to the product at a lower price.

Another type of enticing offer is a limited quantity offer. This limits the quantity sold to a certain number of products, creating scarcity. If there are only a certain number sold, the customer cannot procrastinate, or they might miss out on their chance!

A third way to break the procrastination barrier, if there is no actual deadline or limited quantity, is to clearly show the customer the benefits of acting now, or the consequences of choosing not too. This helps them to see what they are gaining by making a quick decision.

Most purchases are impulse buys, so use your copywriting skills to appeal to your customers emotions. Break through the procrastination barrier, and convince them to ACT!

Popularity: 29% [?]