When writing copy for your customers, I can’t emphasize enough how important it is to learn about the informational product you are promoting. Get a copy of it, and really take the time to dissect it.  Read it carefully, listing the benefits and main points as you go. Take time to count up how many benefits are in each category - this will come in handy later when you’re writing your copy.  Your goal is to be specific and vague at the same time.

Note details that you would want to know if you were buying this product. Ask questions that you would have. Now, turn them around. As you write your copy, specifically ask these questions, and answer them as clearly as possible.

This is the tricky part of copywriting - listing the details of the product, without giving away the information contained in the product! You want to be sure that your reader knows what specific information they will be receiving for their money, but you don’t want to give them the information in the sales copy.

Now you’re ready to use your list of specific information. For example if you’re selling an ebook on curing acne, and you’ve listed five specific cures that it contains for acne, be sure to put this in your copy. You want to take the list that you have, and use it to promote your ebook. You want to do this, however, without giving away any information from the book.

For example:

“You’ll learn….FIVE ways to Banish Acne FOREVER - using ingredients from your kitchen cupboards”

“THREE recipes for easy to make at home ACNE preventing face scrubs”

These specific teasers provide the reader with a knowledge of what information they will be receiving for their money, without actually giving them the information. This leaves them wanting more, while reaching for their credit cards. Keep this tip in mind while working at your keyboard - it’s crucial to writing copy that sells.

Popularity: 36% [?]

Did you know that some customers only look at two parts of a sales letter? The introduction, and the P.S.  This means that if you don’t include a P.S., you’re missing a prime opportunity to hook your customer. Take the time to craft a P.S. that sells, and watch your conversions soar.

Here are a few of the multitude of ways to use to close the sale:

Restate Your Product’s Key Benefit: Take this final opportunity to drive home the prime benefit your product has to offer. The P.S. is a great chance to drive home the sale.

Highlight Urgency:  If you offer a time sensitive bonus, now is the time to highlight it. If you don’t offer a time sensitive bonus - why not?

Refer Reader to Key Parts of the Copy: Use the P.S. to remind your reader of key parts of the copy, such as a money back guarantee, a killer testimonial, or key product features that you want to be sure to drive home.

Recap Order Information: Use the P.S. to review the order link one last time,  or to list a contact number to call with questions.  Be sure to make ordering as hassle-free as possible for your customer.

The P.S is a key part of the sales letter, and should be crafted with care. Take the time to plan out your P.S. carefully - don’t just tack it on at the end haphazardly. Add a well-written P.S. today, and watch your conversions soar!

Popularity: 35% [?]

As you break into sales copy, it is essential that you know the product that you’re selling. This allow you to write legitimate, benefits based copy. Before you write a word, take the time to do your research

•  Ask for a List of Features:  Ask the products creator, your client, for a list of features he or she would like highlighted in the copy. This gives you a great head start, and allows you to tailor your copy to the needs and desires of your client.
• Make Your Own List: Get a copy of the product from your client and make your own list of features. These are benefits that you, as a new user or reader, see in the product. They may be different from those of the client, since he or she is extremely familiar with the product. Add these to your list of features.
• List These Features as Benefits:  Go through your list, and rephrase each feature into a benefit. This is where your creativity comes in, and you can really begin the writing process. This list will become the skeleton of your sales letter. You can flesh it out by adding a headline, introduction,call to action, and so on. However, it’s nearly impossible to sell a product without a list of benefits.
• Check Out the Competition:  As you continue your research, be sure to check out the sales letters of competing products. How are they phrasing benefits? How can you make your product look better than theirs? Take the time to evaluate the competition, so that you are better prepared to blow them out of the water!

When writing sales copy, it’s absolutely essential to do your research first. Invest the time to research your product throughly, as well as your competitors’ products. This time spent reading instead of writing will serve you well.

Popularity: 40% [?]